Table of Contents
Table of Contents
What Is Mobile Recruiting?
Mobile recruiting refers to the process of using mobile devices and technology to attract, engage and hire job candidates. This may involve the use of various tools and apps such as job search engines, career websites, social media platforms and messaging apps to reach and communicate with job seekers, as well as to receive and review applications and resumes. According to Recruiter.com, 45% of candidates apply for a job using a mobile device.
Why Is Mobile Recruiting Helpful?
Mobile recruiting provides a convenient and efficient way for job seekers to access job opportunities and for companies to attract and engage with them. Benefits include:
- Increased accessibility. As more people rely on mobile devices to browse the internet, mobile recruiting makes it easier for job seekers to access job postings and career-related information anytime, anywhere. This means companies can reach more candidates, including those who may not have access to desktop computers or who prefer to browse job opportunities on mobile devices.
- Greater efficiency. Mobile recruiting can streamline the recruitment process by allowing candidates to submit applications and resumes through mobile devices. This means recruiters can quickly and easily review and respond to applications while on the go, increasing the speed and efficiency of the recruitment process.
- Enhanced candidate experience. By providing a mobile-friendly interface and seamless application process, mobile recruiting can enhance the overall candidate experience. This can help to attract top talent and increase the likelihood of successful hires.
- Improved employer branding. Offering a mobile-friendly recruitment experience can improve a company’s employer brand reputation. Candidates are more likely to view a company as modern and technologically advanced if they provide a seamless mobile recruitment experience.
Effective Mobile Recruiting Strategies
By incorporating these mobile recruiting strategies, companies can increase their visibility and accessibility to top talent and enhance the overall candidate experience.
Mobile-Optimized Career Website
The company’s career website should be optimized for mobile devices, with a clean and simple layout, easy navigation and fast loading times.
Mobile-Friendly Job Postings
Job postings should be designed with mobile users in mind, with clear and concise job descriptions, requirements, and application instructions that can be easily viewed and completed on a mobile device.
Social Media Postings
Social media platforms (particularly those that are popular with mobile users, such as Facebook, Instagram and LinkedIn) can be used to promote job postings and engage with candidates.
Mobile-Friendly Application Process
The application process should be quick and easy to complete on a mobile device. This may include offering options to upload a resume from a cloud storage service or allowing candidates to apply through social media or messaging apps.
Text-message recruitment allows companies to quickly and easily reach candidates via their mobile phones, sending job alerts, reminders, and other relevant information.
Mobile-Friendly Recruiting Events
Companies should ensure that recruiting events such as job fairs or campus recruitment drives are optimized for mobile devices. This could include providing QR codes for candidates to scan to access job information or collecting candidate information via mobile applications.
Mobile App Recruitment
Companies can develop mobile applications to engage with candidates, allowing them to view job openings, submit applications, and receive updates on their application status.
Mobile Recruiting Applications and Tools
By leveraging these mobile recruiting applications and tools, companies can improve their recruiting strategies, attract top talent, and streamline their recruiting process.
Eddy’s applicant tracking system (ATS) helps manage the hiring process from start to finish, from posting jobs to sending digital offer letters. Eddy supports mobile applications, candidate texting, automatic messages, social media referrals, and more.
Learn more about Eddy’s mobile recruiting tools
LinkedIn Recruiter is a mobile app that allows recruiters to search for and connect with potential candidates, review resumes, and manage job postings from their mobile devices. It also offers real-time alerts and updates on candidate activity.
Workable enables companies to manage their entire recruiting process from job postings and applicant tracking to candidate communication and hiring decisions. The app also offers advanced reporting and analytics capabilities.
TextRecruit enables recruiters to engage with candidates via text messages. It allows companies to send personalized messages, schedule interviews, and manage candidate communication from a centralized dashboard.
Jobvite offers end-to-end recruiting solutions, including social recruiting, applicant tracking, and candidate relationship management. The app also offers advanced analytics and reporting capabilities.
Glassdoor allows job seekers to research companies and job opportunities, read company reviews and ratings, and view salary information. Companies can also use Glassdoor to manage their employer brand and post job openings.
Indeed allows job seekers to search for job opportunities, create job alerts, and upload their resumes. Companies can also use Indeed to post job openings and manage recruitment campaigns.
Mobile Recruiting Trends
If companies stay abreast of these mobile recruiting trends, they can adapt their recruitment strategies to better attract and engage with top talent, improve the candidate experience, and stay ahead of the competition.
With more job seekers relying on mobile devices to browse job opportunities and apply for jobs, companies are shifting towards mobile-first recruitment strategies. This means optimizing their recruitment process for mobile devices, creating mobile-friendly job postings and application processes, and leveraging mobile recruitment tools and applications.
AI technologies are increasingly being used in mobile recruiting to automate tasks such as candidate screening, scheduling interviews, and sending personalized messages to candidates. These technologies can help streamline the recruitment process, save time and effort, and improve the overall candidate experience.
With the widespread adoption of video conferencing tools and technologies, companies can use video recruitment to connect with candidates remotely. This can reduce costs, improve efficiency, and allow recruiters to assess candidate communication and presentation skills.
Chatbots and Virtual Assistants
Chatbots and virtual assistants are used in mobile recruiting to engage with candidates, answer frequently asked questions, and provide personalized support. These tools can help improve candidate engagement, reduce the burden on recruiters, and provide a more efficient and seamless candidate experience.
Mobile Recruiting Analytics
With the increasing adoption of mobile recruitment strategies, companies are investing in mobile recruiting analytics to track the effectiveness of their mobile recruitment efforts. This can include tracking mobile website traffic, application completion rates, and other key performance indicators, allowing companies to refine their mobile recruiting strategies and improve their overall recruitment success.
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Remone Robinson is a high-achieving Human Resources professional with extensive experience and success in talent management, strategic communication, and regulatory compliance across several industries. He is a motivated self-starter who draws on strategic planning and change management skills to enhance HR policies and operations. He has an extensive background in performance management, training & development, and diversity, equity, inclusion & belonging. Remone earned a Master of Science (MS) degree in Management and Leadership from Western Governors University. His passion and vision for HR led him to become a SHRM Certified Professional (SHRM-CP) from SHRM and a Certified Professional in Human Resources® (PHR®) from HRCI.