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Continue reading to learn what a job post is, the importance of having a good job post, how to write a job post and where to list job postings.
What Is a Job Post?
A job post is the overview of an open role that is used to recruit qualified applicants. Job postings appear on online job boards, company websites, social media and in print publications like newspapers and magazines.
Job Description Versus Job Post
Job descriptions and job posts are very similar, though there is a small difference between the two. A job description is an internal document that provides an overview of the position for human resources and hiring managers. Job posts are external documents used to recruit prospective employees.
The Importance of Having a Good Job Post
A well-written job posting is important to accurately describe the responsibilities and minimum requirements for an open position. Crafting a clear job post is also important to help you:
- Attract qualified candidates. By clearly outlining the demands of the position and the minimum qualifications, you’re more likely to identify and attract high-quality candidates for the position.
- Reduce recruiting expenses. A strong job posting can help reduce the amount of time and money you spend on your recruiting process by identifying the best candidates early on.
- Leverage your existing workforce. With a well-written job posting, you can ask current employees for any references within their network that may be qualified for the position. This can help expedite the process and reduce the number of platforms that you need to post the job to.
How To Write a Job Post That Attracts High-Quality Applicants
Now that you understand the importance of a well-written job posting, here are the key steps to take to best attract qualified candidates.
1. Include a Summary of the Position
Open your job posting with a brief paragraph that summarizes the purpose of the job and includes a high-level overview of the job responsibilities. You can also include bits of information about the results that candidates should hope to achieve in the role and what level of supervision the position is under.
2. Outline the Essential Functions
After providing a high-level overview of the position, dive into the specific tasks, duties and responsibilities. List these in order from most important to least important so candidates have an idea of what abilities are most crucial to succeed in the position. In this section, mention that other duties may be assigned to allow for flexibility.
3. Describe the Working Conditions
Include a concise description of working conditions so applicants understand the environment in which the job takes place. If there are any unpleasant or dangerous conditions, applicants need to be made aware of them before considering the position.
4. List the Minimum Qualifications
To ensure that applicants are clear about the requirements, list the minimum qualifications necessary to be considered for the position. This can include education, professional experience, certifications, knowledge, skills and abilities.
5. Provide Information About Organizational Values and Culture
An applicant may meet all of the requirements and minimum qualifications but not align with your company’s values and culture. Provide a brief overview of the company culture, enough for a prospective applicant to have a clear understanding of what to expect should they apply to the position.
Job Post Templates You Can Copy
There are several websites that offer free job post templates for you to use. When utilizing a job post template, make sure that you include all of the most important information about the position even if the template doesn’t have a dedicated section for it.
Here are a few free job posting templates that you can use:
Where Should You Post Your Job?
With a solid job posting written, all that’s left to do is post it for potential applicants to find. Listed below are some of the best places to list your job postings.
Online Job Boards
Online job boards like Indeed, Glassdoor, ZipRecruiter and other sites are the most common places to list job postings. The specific steps to post your job will depend on the website you are using. You will have to create an account if you don’t have one already and look for the section of their site that allows you to create a new job.
Posting to online job boards is a must for your organization, as applicants primarily search for open roles using their phones, computers or another type of device.
LinkedIn has its own job board function where you can create and post open positions. To post on LinkedIn, click on the “jobs” icon at the top of your homepage and then click the “post a job” button. From there, follow the directions and fill out all of the required fields.
Listing your job posting on LinkedIn allows you to share the opening with your connections and actively recruit candidates through InMail messaging.
You can promote your job postings on social media using company accounts. Platforms like Facebook have functions that allow you to create a posting directly on your page, while others such as Twitter do not have those capabilities.
If you can’t create a job directly on the platform, you can copy a link of your job posting from your careers page or an online job board and post it for your followers to see.
It’s the digital age but some people still peruse newspaper ads when they’re searching for a new job. You can still leverage technology to submit your job posting, as most newspapers have sections on their website dedicated to job posts.
It’s not the most efficient way to promote job openings, but to cover a wider range of potential applicants it doesn’t hurt to utilize newspaper postings.
Industry-Specific Job Boards
Industry-specific job boards allow you to list job postings that are relevant to the respective industry. These job boards function similarly to general online job boards. You’ll likely have to create an account for each website and then follow their instructions to submit your job post.
For highly specialized positions, posting to industry-specific job boards can increase your likelihood of receiving applications from qualified candidates.
Internal Memo or Email
Sometimes you don’t have to search far to find qualified candidates. If you send the job posting to current employees through an internal memo or email, they may have connections within their network who are qualified for the position. If you don’t already have an employee referral program, where employees refer potential candidates in return for some form of reward, you can start one.
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