Take Our HR Skills Assessment to Get a Custom Learning Plan
LinkedIn Recruiting
What Is LinkedIn Recruiting?
LinkedIn Recruiting is an online platform designed to connect you and your open roles with candidates who may (or may not be) actively looking for a new role. LinkedIn Recruiting can be used for a wide variety of roles—but most often, higher-level professional positions.
Why You Should Recruit on LinkedIn
- Even if the people you connect with aren’t a great fit for the role you are looking to fill right now, they may know someone who is, or may be a great fit for a future role.
- You can target specific skills, degrees, or experience.
- LinkedIn provides access to millions of professionals around the world, and they all have a different network of contacts.. Because LinkedIn has such a wide reach, your chances of finding the right person more quickly increases tremendously.
- It’s proactive. While traditional job boards rely on waiting for people to apply, with LinkedIn Recruiting you get to take the job search to them.
Top LinkedIn Recruitment Methods
- Learn how to use the search functionality. This can take some trial and error, but if you can learn to use it properly, you will be able to target extremely specific types of people and experience as you search for candidates.
- Start with a free posting and see what type of traction and applicant flow you get. From there, you can sponsor your job and have it featured on the LinkedIn Jobs page.
- Once you have posted your job, share it and tag leaders in your company who will be involved in the hiring process. This will prompt the hiring managers to share the job with their network; just by tagging them will make the job posting visible to all their connections .
- Build a diverse network. When using LinkedIn Recruiting, it’s important to build a diverse network of people with different experience across multiple industries and disciplines. For example, if you are only connected with a whole bunch of marketing people and you are looking to fill an IT role, you won’t have the desired reach needed to fill your role.
How to Create a LinkedIn Recruiting Strategy
By building a formal LinkedIn Recruiting strategy, you will set yourself and your company up for recruiting success in the long term.
Step 1: Remember that recruiting on LinkedIn is a long-term game
When you first begin, it’s normal not to see immediate results. You have to learn how to play with the algorithm of LinkedIn. This starts by posting engaging content daily. By posting daily on LinkedIn, you essentially teach the algorithm to post your content more frequently. Creating engaging content draws potential job seekers to your posts. Polls are a great way to do this. They will generate immediate interest. Other examples of creating daily content would be to show what makes your company different and exciting.
Step 2: Learn the basics of the search function
The search function of LinkedIn Recruiting is an incredibly powerful tool that takes time to master. There are multiple different outlets that offer training in this regard. Search YouTube or take a class, and plan on tweaking your abilities through trial and error.
Step 3: Develop your recruiting message
This may be the most important step. You want your recruiting to have the same feel and message no matter what role you’re looking for. The employee experience starts in recruiting, so making sure that you get your messaging correct and consistent from the beginning sets the stage for successful employment.
Questions You’ve Asked Us About LinkedIn Recruiting
Still have questions? Send them here – we promise we’ll answer them.
Other Related Terms
Nick Staley
Want to contribute to our HR Encyclopedia?
Posts You Might Like
5 Recruitment Tips for Attracting Top Candidates
You want to attract the right people for the right job at your company—before the competition hires the best talent in the field. The hiring process, often involving recruiting, multiple screenings, assessments, and interviews, can take weeks or longer. An inefficient process may cause your company to lose out simply because candidates got another offer sooner. On the other hand, a poor hiring process can result in employees who are a poor fit for the culture or job requirements, causing expensive turnovers.
Hiring Made Easy: 10 Ways Eddy Can Improve Your Hiring Process
Few things can impact your business as positively as making a great hire. When you bring talented people into your company, you elevate your chances of building something successful. Eddy wants to make hiring great people easy. Here are 10 ways you can use Eddy to help improve and simplify your hiring process.
5 HR and Hiring Practices You Need to Fire
Companies don’t usually have a problem letting people go who are stealing or consistently underperforming and showing no signs of improvement. Why are we so much more lenient with HR practices that cost a ton and don’t do what we need them to?
