HR Mavericks

Eddy’s HR Mavericks Encyclopedia

LinkedIn Recruiting

Recruiting is an ever-changing challenge, especially if you don't have a big budget. If you're looking for a new avenue, consider using LinkedIn. It may look a little intimidating, but we can help you get comfortable. You will also be able to reach a wider audience of those who may not be searching for a job, but can spread the word to their own networks when you have a position to fill.

What Is LinkedIn Recruiting?

LinkedIn Recruiting is an online platform designed to connect you and your open roles with candidates who may (or may not be) actively looking for a new role. LinkedIn Recruiting can be used for a wide variety of roles—but most often, higher-level professional positions.
56% of job seekers look for jobs on social professional networks
Hiring Statistics

Why You Should Recruit on LinkedIn

  • Referrals abound. Even if the people you connect with aren't a great fit for the role you are looking to fill right now, they may know someone who is, or may be a great fit for a future role.
  • Find specific types of candidates. You can target specific skills, degrees, or experience.
  • Wide reach. LinkedIn provides access to millions of professionals around the world, and they all have a different network of contacts. Because LinkedIn has such a wide reach, your chances of finding the right person more quickly increases tremendously.
  • It's proactive. While traditional job boards rely on waiting for people to apply, with LinkedIn Recruiting you get to take the job search to them.

Top LinkedIn Recruitment Methods

Here are some methods to make your LinkedIn candidate search most effective.

Search for Specific Candidates

Learn how to use the search functionality. This can take some trial and error, but if you can learn to use it properly, you will be able to target extremely specific types of people and experience as you search for candidates.
Start with a free posting and see what type of traction and applicant flow you get. From there, you can sponsor your job and have it featured on the LinkedIn Jobs page.

Share for a Wider Reach

Once you have posted your job, share it and tag leaders in your company who will be involved in the hiring process. This will prompt the hiring managers to share the job with their network; just tagging them will make the job posting visible to all their connections.

Connect With Potential Candidates

Build a diverse network. When using LinkedIn Recruiting, it’s important to build a diverse network of people with different experience across multiple industries and disciplines. For example, if you are only connected with a whole bunch of marketing people and you are looking to fill an IT role, you won’t have the desired reach needed to fill your role.

How to Create a LinkedIn Recruiting Strategy

By building a formal LinkedIn Recruiting strategy, you will set yourself and your company up for recruiting success in the long term.

Step 1: Remember That Recruiting on LinkedIn Is a Long-Term Game

When you first begin, it’s normal not to see immediate results. You have to learn how to play with the algorithm of LinkedIn. This starts by posting engaging content daily. By posting daily on LinkedIn, you essentially teach the algorithm to post your content more frequently. Creating engaging content draws potential job seekers to your posts. Polls are a great way to do this. They will generate immediate interest. Other examples of creating daily content would be to show what makes your company different and exciting.

Step 2: Learn the Basics of the Search Function

The search function of LinkedIn Recruiting is an incredibly powerful tool that takes time to master. There are multiple different outlets that offer training in this regard. Search YouTube or take a class, and plan on tweaking your abilities through trial and error.

Step 3: Develop Your Recruiting Message

This may be the most important step. You want your recruiting to have the same feel and message no matter what role you’re looking for. The employee experience starts in recruiting, so making sure that you get your messaging correct and consistent from the beginning sets the stage for successful employment. Learn how you can automatically post new job openings on LinkedIn with Eddy
Nick Staley

Nick Staley

Nick is a certified HR professional holding an SPHR and SHRM-CP. Nick has built HR teams from the ground up as well as worked for big corporations. Nick enjoys consulting and training those who are just getting started in HR. When not working, he enjoys spending time with his family.
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Frequently asked questions
Other Related Terms
AI Recruiting
Ambassador Program
Benchmark Jobs
Billboard Recruiting
Campus Recruitment
Candidate Correspondence
Candidate Disposition
Candidate Engagement
Candidate Feedback Survey
Candidate Net Promoter Score
Candidate Nurturing
Careers Page
Co-Op Program
Cold Calling in Recruitment
Contingency Recruiting
Employee Advocacy
Employee Poaching
Employee Referral Program (ERP)
Employee Social Media Takeover
Employer Information Session
External Recruiting
Facebook Recruiting
Glassdoor Recruiting
Hidden Job Market
Hiring Statistics
Hiring with ZipRecruiter
Inbound Recruiting
Indeed Recruiting
Instagram Recruiting
Internal Job Posting
Internal Recruitment
Internal Transfer Policy
Internship Program
Job Ads
Job Fair
Labor Market
Lateral Hire
Mobile Recruiting
Online Job Application
Outplacement Firm
Post & Pray
Promoting Talent
Purple Squirrel
Recruiting Funnel
Recruiting Operations
Recruitment Agency
Recruitment Fees
Recruitment Marketing
Recruitment Process Outsourcing (RPO)
Recruitment SEO
Referral Bonus
Resume Parsing
Retained Search
Reverse Recruiting
Social Media Recruiting
Sponsored Job Posting
State Employment Agency
Strategic Recruitment
TV Recruiting
Talent Acquisition Recruiting
Text Recruiting
TikTok Recruiting
Twitter Recruiting
University Career Services
Video Job Description
Virtual Job Fair
Workplace Tour
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