HR Mavericks

Eddy’s HR Mavericks Encyclopedia

Indeed Recruiting
Recruiting is one of the most time-consuming tasks in the HR world, and that can leave some recruiters feeling overwhelmed. How do you find qualified candidates? Let’s take a look at how Indeed recruiting can help with some common recruiting stressors and what this platform can do.

What Is Indeed Recruiting?

When your organization utilizes Indeed.com for your recruiting purposes, you’re allowing candidates to more easily access your job posting. At Indeed, you’re able to post jobs for free, sponsor key jobs, manage candidates, and find quality applicants. Indeed is one of the most highly trafficked job posting sites in today’s market, so utilizing it for recruiting can benefit your organization substantially.

Why Is Indeed Recruiting Important?

The benefits of Indeed recruiting include:
  • A wide candidate pool. With all the job postings available out there, it can be difficult to know where to post jobs or source applicants. Indeed.com boasts that over 80% of the US online job seekers visit the site, so why not utilize this by casting your net through Indeed? If you’re posting where the candidates are looking, you’re going to help expedite the hiring process for everyone.
  • Saving time. The recruiting process is one of the longest processes in HR. Searching, screening, interviewing, job offers, negotiations, and onboarding take a substantial amount of time. Utilizing Indeed for recruitment allows you to manage jobs and candidates right from your Indeed dashboard. You can even review applications and schedule interviews all in the same place. The amount of time this could save your organization in the recruiting process is extremely helpful.
  • Tracking progress. While candidates can apply through Indeed, you can also redirect them to apply through your company career site or personal applicant tracking system to manage your candidates internally. Even though candidates may not be applying directly through Indeed, you still have the ability to track the application insights Indeed produces in order to apply insights to further recruitment and hiring processes.

Tips for Recruiting on Indeed

Recruiting is one of the most critical aspects of your role in HR because it’s the first encounter with candidates that could become lifelong employees. Let’s review a few tips to utilize while recruiting on Indeed to ensure these interactions go well.

Tip 1: Simplify the Process

Applying for job after job at company after company can be overwhelming for candidates. Your organization can miss out on a quality hire simply because they have been in “job world limbo” for some time and have lost all motivation to keep applying. When recruiting through Indeed, you can create a positive candidate experience by simplifying the process. Taking out some of the legwork for applicants and recruiters will create a positive experience for candidates' first encounter with your organization, a huge step forward in recruiting! Allow the process Indeed has put in place to benefit your organization by making the job posting portal a “one-stop-shop” for your candidates.

Tip 2: Write Quality Job Postings

Posting a quality job description is more likely to attract quality candidates while also limiting the number of questions you receive from applicants. Then you can spend your time focusing on screening and interviewing. When writing a job posting, be sure to emphasize the culture of the organization. Candidates were most likely brought to the post because of the title, but then you need to draw them in with reasons as to why they would want to work for your specific organization. From there, be sure you’re outlining all the responsibilities and requirements of the role, as well as location and working conditions. Candidates these days are looking for clear, concise, exciting posts that leave little to the imagination when it comes to selecting their next role. If your job posting reads like this on Indeed, it will increase your chances of hiring the right talent.

Tip 3: Sponsor Your Job

Indeed recommends sponsoring (paying to boost) your hard-to-fill roles because free postings lose visibility over time. Sponsoring a job in Indeed highlights your job listing and gives you a better chance of attracting quality talent. This may not be necessary for all your positions, but if you are struggling to fill a position, give the sponsored job posting a try. With the sponsored job posting, you can create “deal breakers” so Indeed only sends you applications from candidates who meet those requirements.

Tip 4: Ask Satisfied Employees to Leave Reviews

Indeed has a feature that shows company reviews from current and former employees. Categories that employees can rate the company on include work-life balance, compensation and benefits, job security and advancement, management, and culture. The reviews left by current and former employees can affect a candidate’s perception of the company and may influence whether or not they want to apply, so it's important to keep employees satisfied and ensure that the ones who are leaving depart on amicable terms. Although you cannot control the reviews that an employee may post, you can consider each category that employees may rate and make efforts to ensure employees are satisfied. You can also consider asking current employees to leave a review on Indeed; as long as you’re confident that they’ll have good things to say, you can’t go wrong!

Tip 5: Repost Older Jobs

Indeed has several search filters that narrow down job results, including a filter that excludes older job postings. This means that if a job post has gone an extended period of time without any suitable candidates applying, it may not even appear in a new candidate’s search. It can be helpful to submit job posts again every few weeks in order to keep them relevant and in the candidates’ searches.

Tip 6: Utilize Search Engine Optimization

According to Indeed, “more than 200 million people search for jobs each month” and “9.8 new [jobs] are added every second.” That's a lot of people! How can you make sure your post is reaching them? One method is search engine optimization (SEO).SEO is the practice of using keywords to increase your content’s visibility in a search engine. In this case, SEO means increasing a job post’s visibility on Indeed. For example, if you’re hiring a customer service representative in Texas, your post should come up when someone searches for “customer service representative in Texas.” But what if someone searches for a “remote customer service job”? If your job is remote but you don’t say it in the post, it probably won’t be visible to that potential candidate. Not sure how to get started with SEO? Try this simple trick. Just find job posts on Indeed that are similar to the one you want to post. Read through them and take note of the words and phrases they have in common. Since these posts already have great visibility (after all, you found them), you know they’re doing something right—and you can easily follow suit!

Tip 7: Ask About Hiring Events

HR professional Roberta Weingarten suggests, “Talk with your account rep about their hiring events. You can do them virtually or in person. We did a ton of them at my last job and usually had a good turnout and successful hires from them—everything from warehouse to technicians to office/corporate positions.”

How to Hire Through Indeed

Indeed has done all it can to make hiring simple. Let’s review the steps below.

Step 1: Post Your Job

Once you have created an account on Indeed for your company, just enter your clearly written job description and post away! Indeed boasts that this step will take under five minutes, and with the recruiting process being so lengthy, taking a quick five minutes to effectively find the right talent seems like nothing.

Step 2: Manage Candidates

You can manage jobs and candidates right from your Indeed dashboard on your corporate page. You can also review applications and schedule interviews there. If your organization already has an effective applicant tracking system, do not worry; you can still utilize this and have candidates apply through your corporate website or link to your applicant tracking system in your post.

Step 3: Keep Postings Up to Date

Any time a portion of your job posting changes—that could be the compensation, hybrid working model vs remote model, or requirements—log in to update it. The ease of this provides a huge benefit to your organization, as most candidates look for such specifications, and you could waste your recruiters' and the candidates' time if your postings are not effectively managed and up to date.

Step 4: Track Performance

One of the keys to success is tracking performance and adapting. Indeed provides metrics to apply to your recruiting moving forward. When your organization takes advantage of these metrics, you are allowing your recruiting process to grow, which in turn helps your organization flourish.
Topics
Shalie Reich

Shalie Reich

Shalie has over 4 years of experience working in a variety of HR positions and organizations including: working as an HR department "of one", working with a start-up based in Europe, to working in a fully established robust USA based HR department. Shalie has experience in multiple states and countries with all aspects of the HR spectrum. She has a passion to share her knowledge and experience to benefit the HR profession!
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Sean Tran (Scholarship Finalist)

Sean Tran (Scholarship Finalist)

Frequently asked questions
Other Related Terms
AI Recruiting
Ambassador Program
Benchmark Jobs
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Campus Recruitment
Candidate Correspondence
Candidate Disposition
Candidate Engagement
Candidate Feedback Survey
Candidate Net Promoter Score
Candidate Nurturing
Careers Page
Co-Employment
Co-Op Program
Cold Calling in Recruitment
Contingency Recruiting
Employee Advocacy
Employee Poaching
Employee Referral Program (ERP)
Employee Social Media Takeover
Employer Information Session
External Recruiting
Facebook Recruiting
Ghosting
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Hidden Job Market
Hiring Statistics
Hiring with ZipRecruiter
Inbound Recruiting
Instagram Recruiting
Internal Job Posting
Internal Recruitment
Internal Transfer Policy
Internship Program
Job Ads
Job Fair
Labor Market
Lateral Hire
LinkedIn Recruiting
Mobile Recruiting
Online Job Application
Outplacement Firm
Pay-Per-Applicant
Post & Pray
Promoting Talent
Purple Squirrel
Recruiting
Recruiting Funnel
Recruiting Operations
Recruitment Agency
Recruitment Fees
Recruitment Marketing
Recruitment Process Outsourcing (RPO)
Recruitment SEO
Referral Bonus
Reneging
Resume Parsing
Retained Search
Reverse Recruiting
Social Media Recruiting
Sourcing
Sponsored Job Posting
Staffing
State Employment Agency
Strategic Recruitment
TV Recruiting
Talent Acquisition
Talent.com Recruiting
Text Recruiting
TikTok Recruiting
Twitter Recruiting
University Career Services
Video Job Description
Virtual Job Fair
Workplace Tour
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