Table of Contents

Table of Contents

Hire reliable workers faster

What is a labor market? How does it impact HR, and why should you care about it? Read on to learn more about how this key area can help you meet your recruiting objectives.

What Is the Labor Market?

The technical definition of a labor market is the availability of employment and labor. It’s a classic definition of supply and demand. Employers have open positions, and they want to hire the best person to fill that role. Job seekers and employees are all competing to get the best position to fit their needs.

The Current State of the Labor Market

As of July 2022, the current labor market is a tight one. The unemployment rate throughout the country is at an all-time low, with some states hitting rates lower than pre-pandemic numbers. This changes over time, though. You can keep track of your state and industry by checking the Bureau of Labor Statistics at www.bls.gov.

Why Is Understanding the Labor Market Important for HR?

Understanding the labor market assists HR in many of our key functions.

  • Recruiting. Businesses cannot run without workers. You will need to understand how to keep your company competitive in whatever market you’re in to keep bringing that new talent in the doors. Knowing what you’re up against helps you develop strategic and creative ways to get your positions in front of the applicants you want.
  • Retention. Understanding the labor market gives you insight on your workforce. High demand for employment can create an environment where employees are more likely to quit. In that tight labor market, where employees can easily leave one position and re-enter the workforce quickly, you need a more aggressive retention strategy. This may mean evaluating the wages and benefits you offer, etc. Remember, open positions can cause productivity to suffer and your employees to get burned out.
  • Relevancy. Having a seat at the table is a challenge for many HR professionals. When discussing workforce planning initiatives, understanding the current labor market gives you insight to share with senior leaders. Workforce planning isn’t just about the internal aspects of the business, but the external forces as well. With this data, you can contribute to the business strategy and what that will mean for future needs. This may include identifying new roles or new skill sets that will be needed, and if you will focus on developing your current staff to meet them or hire outside.

Factors That Affect the Labor Market

There are a variety of factors that affect the labor market depending on what lens you’re looking through. Here are a few from an HR perspective.

Supply and Demand

Supply in the labor market is the number of job seekers out there looking and what they are looking for. Then you add in the demand of the employers with what positions are available and what skills are needed. Understanding the current market will help you maintain competitiveness, especially where wages are considered. Job seekers are going to go for the best-paying position, or the one that fits their needs the best. If you find that your wages are not competitive, you may need to look at a conversation with your senior leaders on realigning to the market.

World Events

World events such as natural disasters and global crises certainly impact the labor market. For instance, during the 2020 pandemic, employers were faced with adjusting to mandated lockdowns, no-contact requirements, etc. Remote opportunities for work were created, and with that the entire mindset changed. Workers found opportunities to work from home, giving them a more flexible schedule and saving money on increasing childcare costs. This created its own unique challenges for those businesses who need in-office or in-person workers, extending the pandemic’s impact on labor for years.

Seasonality

According to the Bureau of Labor Statistics, seasonal trends are one factor used to adjust the benchmarked employment data (data that is collected and shown as a standard for what the current labor market is going through). You can compare this benchmark to your own situation so you can see where you measure up.

Benchmarks fluctuate for many reasons. Around holidays, there is a big rush for more part-time employees. In some locations, the weather plays a big part in certain industries, and employees look for work to fill in until their seasonal job picks up again. These are times that you want to plan ahead based on what your company needs.

How to Stay Up-to-Date on Labor Market Trends

It’s hard to know where to find this information. Here are a couple options to get you started.

Step 1: Subscribe to the Bureau of Labor Statistics

Go to www.bls.gov and subscribe to their updates. There are a variety of options; you can look at the nation as a whole, or just your state. Spend time looking through the website and saving pages you feel will help you in the future.

Step 2: Bookmark Your Favorite Blogs or Websites

To keep up on the HR trends, check out your local Society of Human Resources Management (SHRM) chapters, follow HR blogs, podcasts, etc. Many HR platforms offer free reports; for example, Human Resource Today, Paycor, and HR Acuity all offer free reports throughout the year.

Step 3: Network

Networking is a powerful tool. Many key influencers will use hashtags in their content, such as #labormarket, #employeerelations, #recruiting, or even #unemployment. Search the hashtags in the platform you’re using, like LinkedIn or Instagram, to see who is using them, and check out their content. If you find it useful, connect with them. And if you’re ever not sure where to start, reach out to the HR Mavericks community. We can always help.

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Questions You’ve Asked Us About Labor Markets

Labor markets are made up of everyone who is of legal working age, where they have a job or not, and the number of open positions that employers have. A labor market can be a region, city, state, country, or global.

The labor market (or job market) is a platform where the demand by employers and supply of workers meet. Say you have 50 open positions, but your city has an unemployment rate of 2.1%. The lower the rate, the fewer people are employed. Everywhere you go, you see “We’re hiring” signs. This tells you that there are a lot of jobs (high demand) and few workers without jobs (low supply). So you need to get creative in your recruiting.

Heather is a driven and experienced human resource professional with management experience in transportation, customer service, and human resources. Heather brings strengths in employment law and compliance, public and employee relations, and documentation management. Heather currently is the Human Resource Manager for SP Plus at the Salt Lake City International Airport. Prior to coming to SP Plus, Heather was an HR department of one, overseeing over 400 employees across 3 states. In this role, she developed her company’s ADA policy and helped them navigate the challenges of the pandemic and the FFCRA laws. Heather currently sits on the board of Directors for the Utah State Society of Human Resource Management (SHRM) chapter and holds dual memberships for the state and national levels.

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