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What Is an Internship Program?
An internship program provides learning opportunities in a professional environment that is typically related to a student’s field of interest. These opportunities include career exposure, professional development, real-world experience, networking opportunities and so much more. Simply put, an internship program is an excellent opportunity for both employee and employer.
Benefits of Running an Internship Program
It’s often easy to determine the impact an internship can have on the employee, especially when the employee is a student completing an academic requirement. However, there are numerous compelling benefits an internship program can offer the employer as well. Here are a few ways an internship program can benefit an employer:
- Employee Pipeline. Internships are the perfect opportunity to create a pipeline for potential new hires. They can act as a trial period for new employees to evaluate their performance and company fit.
- New Perspective. Similarly to other outside hires, interns can bring a new perspective into an organization to positively contribute to their team and challenge established ideas.
- Mentorship Opportunity. Providing an employee with an intern to work with gives them an opportunity to be a mentor and develop their leadership abilities.
- Low-Cost Labor. The cost of labor for an intern is typically lower than the average full-time employee, which means you can get needed help at little to no cost.
How To Start Up Your Internship Program
There isn’t any perfect way to design an internship program because each organization is unique. However, there are steps you can take to help ensure the program is effective. Here are some tips to help you start strong as you create your internship program:
Ask yourself what you’re trying to accomplish with your internship program. Do you simply want to provide an opportunity for students to gain real-world experience? Are you looking to create a pipeline for new employees? Do you need inexpensive labor? There are several reasons an employer may want to create an internship program. This conversation is imperative to determine the objectives of the program and, as a result, create an amazing experience for employee and employer.
Do Your Research
There is a lot to learn from observing another organization’s successful internship program. Although each organization is unique and you shouldn’t follow another program exactly, there is wisdom in researching what works well for others and implementing proven ideas where appropriate. Look into companies with similar objectives to yours.
Design Your Internship Program
Use your objectives as a guide when designing your internship program. Determine who will participate as mentors in this program and what support they will need to meet those objectives. Solidify the onboarding and offboarding processes as well as all routine employment information. Determine if there will be regularly scheduled check-ins to evaluate both employee and mentor performance and impact. Most importantly, when designing your program, create an environment open to feedback, flexibility and constant improvement.
Learn Your Target Market
Learn what your target market looks like. Typically, interns are students in college who need the experience for an academic requirement or who have a desire to learn and grow in an internship. Determine where you will be marketing to them, whether that be job posting sites, college campuses, career fairs, etc. and research upcoming events, how to participate, what your presence will look like and what materials you need to prepare.
Evaluate and Improve
Once you’ve hired your interns, make sure there is a designated setting to retrieve their feedback about your internship program so you can consistently improve it. Even with preparation, no internship program is going to start out perfect. Develop questions that measure the efficiency of your program. You can ask these questions in an interview setting, via surveys and emails or whatever format is best for your organization. Keep good records of the feedback and regularly evaluate how you can address it. This assessment will assist you in creating the best internship program possible.
Others Tips for Creating an Amazing Program
There are countless tips that can help when creating an internship program. It can be difficult to know which are more helpful than others, but here are a few that will be beneficial as you begin this process:
Learn the Legalities
A common topic when discussing internship programs is pay. Some internship programs pay their interns while others do not. If this is new territory for you, research the legalities surrounding this topic. There are other legal factors to be considered as well, though pay is the most common concern.
Provide Meaningful Work
Internships are just as much an opportunity for the intern as it is for the employer, if not more. An internship should be a worthwhile experience for the intern and include meaningful work. It can be tempting to pass off unattractive work to an intern, but avoiding this whenever possible and creating purposeful work will improve your internship program.
Treat Interns Well
Obviously nobody plans on mistreating interns, but there is a reputation interns have sustained over the years. By treating your interns well you can positively impact their job satisfaction which in turn increases their desire to continue working for you and to promote your organization to people they know.
One main purpose of an internship is for the employee to gain professional experience in their field of interest. This is often a critical time in their lives where they are learning about careers. Providing opportunities to teach them about professional development such as the importance of networking, discovering their strengths and weaknesses, what stems their motivation, etc. will help ensure your program is successful in this aspect and truly benefits the employee too.
Examples of Successful Internship Programs
Internship programs have existed for years, which means there are companies who have developed effective programs that you can learn from. Again, each company is unique and should tailor their program to fit their culture and company needs. Here are some examples of companies with successful internship programs:
Not surprisingly, Microsoft has a sought after internship program. Alongside the actual work experience, Microsoft cares about the overall well-being of their interns as much as that of their full-time employees. By focusing on employee mental, emotional, physical and financial well-being, interns at Microsoft gain a greater desire to stick with the company who truly cares about them.
Landing an internship at Google has been described as a once-in-a-lifetime opportunity by many. Although that is partly due to their infamous brand, it is possible for others to emulate their success.
One thing that makes their program so successful is the perks they offer their interns. It likely won’t be feasible for every company to mimic Google’s perks of free food, apparel, transportation and more, but including interns in the perks offered to all employees will show them their value.
Not only does receiving perks as an intern make them feel valued, it also excites them and instills a desire to continue working there.
As a well-known company, Amazon also has a well-known, successful internship program. One thing that makes their internship program so successful is the meaningful work they offer their interns. Interns are offered the opportunity to join creative teams and participate in real-life work. This creates excitement in their interns and a look into what a full-time position at Amazon can be.
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Natalie De Spain
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