The Small Business HR Podcast

Ep. 15

15. Developing a Culture of Excellence w/ Marshall Hooper

In episode 15 we talk with Marshall Hooper to talk about how small business HR professionals can get starting building a culture of excellence—or work to shift the one that already exists at your company.
Marshall Hooper

Marshall Hooper

Director of People & Culture
Bullfrog Spas

According to Aristotle, we are what we repeatedly do. And that notion applies directly to building a company culture. More than ever, it’s important to have a healthy company culture that not only helps to attract new talent, but is also a reason why people want to stay at your company.

We sat down with Marshall Hooper, Director of People & Culture at Bullfrog Spas, to understand the role HR should play in fostering company culture. In his view, the future of HR lies not only in being more strategic (i.e., moving away from administrative duties), but also making an impact on culture.

In this episode, we also talked about:

  • Why culture is so important and why HR should focus on it
  • Where to get started building the culture you want—or shifting the one you have
  • How to strategically drive the right behaviors
  • Why focusing on building a great culture helps alleviate some of the other issues that come across HR’s desk

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Culture is all about the way a company does business, and what it’s like to be an employee there day in and day out.”

Marshall Hooper

What’s going to differentiate you from your competition is your culture. It’s great to offer company parties or an attractive paid time off policy, but everyone has that. Instead, companies need to think about the things they repeatedly do that make people want to work there.”

Marshall Hooper

Culture is the sum of all the behaviors within an organization.”

Marshall Hooper

The more that we focus on building a great culture, the less stressful other parts of HR become.”

Marshall Hooper

It’s really easy for employees, especially in the manufacturing industry, to form a belief that what matters most is numbers—for example, how many hot tubs we’re making. In HR, we’ve had to combat that belief and reinforce that there’s a lot more to the employee experience besides output.”

Marshall Hooper

You have to connect desired employee behaviors back to your mission and values. It’s not about creating rules around those behaviors; you want to align beliefs with those behaviors instead.”

Marshall Hooper

Whether you work in HR or you’re the employee loading hot tubs on a truck, we were all hired to solve problems. But none of us can perform our jobs if we’re stressed about how much money we make or a lack of good medical insurance. So, the better you take care of your people, the better results you’ll get from them.”

Marshall Hooper

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