The Small Business HR Podcast

Ep. 29

29. Building a Creator Culture in HR w/ Coreyne Woodman-Holoubek

In episode 29, we talked with Coreyne Woodman-Holoubek to learn more about the creator economy, who can create content, and how HR can help their organizations build a creator culture.
Coreyne Woodman-Holoubek

Coreyne Woodman-Holoubek

Progressive HR

In this episode, we sat down with Coreyne Woodman-Holoubek, Founder of Progressive HR, to learn about the benefits of building a creator culture at your organization—and how HR can play a lead role in supporting that culture.

We also talked about:

  • What the creator economy is, as well as who can be a creator
  • Her expert tips for HR professionals who are interested in becoming creators (especially if you’re an HR team of one)
  • How HR can help organizations build a creator culture
  • Why creating community will be as important as ever in the future of work

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I’m fascinated with the unlimited human potential. My first foray into HR was when I was at university and assigned to develop an assessment center. And I couldn’t believe there was an entire profession where you could help develop and unlock the potential of people. Count me in!”

Coreyne Woodman-Holoubek

I’ve always pushed back on the notion that HR people are just fluffy ‘people people.’ In HR, we’re all about the future of work and finding the potential of people.”

Coreyne Woodman-Holoubek

Involve employees in your creator process—either as a way to build your small business brand, or to build community within your organization.”

Coreyne Woodman-Holoubek

You have a voice as HR, but you also have a voice as an individual in HR. You should create content to express your own individuality, as well as your perspectives working in HR at your organization.”

Coreyne Woodman-Holoubek

The content economy is moving away from hours-long webinars and big-scale events to more short-form pieces of content that give people tangible tips in quick bites.”

Coreyne Woodman-Holoubek

The creator culture enables people to earn a livelihood that highlights their individuality and allows them to gain agency over their work.”

Coreyne Woodman-Holoubek

Give employees the chance to incorporate their side hustles into their work. Otherwise, you run the risk of losing that talent.”

Coreyne Woodman-Holoubek

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