HR Maverick

Jennifer Oliveira, MBA, SHRM-CP

Jennifer is the Employer Brand and Culture Lead at Wakefern Food Corp. She passionately lives out her company’s mission, grows its unique culture, and executes full life-cycle recruiting. She is a passionate advocate for the culture, her actions are aligned with her company’s strategic goals, and she fully understands the critical role that culture plays in the success of any company.

What words of advice and encouragement would you give to someone just starting out in HR?

If you are passionate about people and making a difference, you’re in the right place!


Perhaps you’ve had this happen to you: a candidate spends many hours convincing you that they are dependable, reliable, and exactly what you are looking for, and then leaves you and your organization high and dry when you offer them the position. This is reneging, and we must understand why it happens in order to prevent it and respond appropriately.

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