HR Mavericks

HR Maverick

Brenda Anderson

Brenda Anderson

Jipe’s founder, Brenda Anderson, is one of the less than five percent of female Utah CEOs. She lives her life unafraid to uncover and execute ideas that change the way we think—while bringing creative ease to the way we live our lives in a world centered on technology. As a strong, ambitious, single mom of two teenage boys, she saw a need for an app that made searching for an entry-level job easy and familiar, especially for the Gen Z population. Before starting Jipe, Brenda spent nearly ten years at MarketStar in several Marketing and Business Development positions. She was primarily responsible for managing the MarketStar corporate brand and created, developed, and implemented their employer brand strategy. After surviving and recovering from brain surgery in 2018, Brenda took steps toward her goal of building Jipe one step at a time. Today she is proudly showcasing Jipe to both job seekers and businesses. The reviews are in: Jipe is needed and relevant, and it is creating a stir in the job search industry. With its innovative interface, Jipe is able to connect employers with strong talent and job seekers with great career opportunities. Brenda has delivered entry-level jobs to the fingertips of entry-level job searchers in an easy, fast, and effective way!

What words of advice and encouragement would you give to someone just starting out in HR?

No matter what stage of your career you are in, it is never too late to learn more about HR and how it is evolving over time. Get involved. Share your ideas. Be innovative!

HR Encyclopedia articles written by Brenda Anderson:

Employer Brand

Your company’s employer brand sets the tone for the organization and helps create a culture that people want to work for.

Continue reading to learn what an employer brand is, why building an employer brand is important, how to develop your employer brand and examples of organizations with strong employer brands.