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Every company should be evaluating and improving their current culture to ensure future success. Having a strong culture strategy is how to do that, so read on to learn how you can lead this critical area for your organization.

What is your favorite person like? Traits such as a good sense of humor, honesty, and reliability likely come to mind. Now, what happens when we apply those human characteristics to your brand? Take a look at what a company personality is and how to build one that evokes that same kind of “favorite person” feelings.

A company's purpose answers what the business is trying to achieve and why. Popular companies such as Ford, Airbnb, and ESPN have strong purposes that have driven their decisions for years. Here we will explain what a company's purpose is, why it is important and how to create your own.

Culture is a big deal, but who “owns” it in a company? Can culture truly change or be “fixed”? Just how does culture change? If you’ve ever wondered about or struggled with issues around organizational culture, your company may benefit from a culture committee. Read on to learn more.

Are you missing something when it comes to reaching your employees and can’t figure out what it is? You’ve implemented employee engagement programs, you’ve given them more time off, it feels like you’ve tried everything, but still something seems off? It’s time for a company culture audit! Read on to see if this is the tool you’re looking for!

What impact do you want your company to have on the world and what will it take to get there? This desired future is your company vision. Having a vision guides your company and your employees toward your imagined future. Continue reading to find out why it’s important to have a vision statement, what the characteristics are of a good vision statement and how to create your own!

Do companies really adhere to their stated core values? What’s the purpose of creating core values if no one takes them seriously? Skepticism about company core values is reflected in questions like these, but research shows that the most successful companies embrace the concept of creating and aligning behaviors to their core values.

For years, finding employees who will be great “culture fits” has been the ongoing goal of many recruiting and leadership teams. This emphasis has been beneficial in many ways, particularly where it has helped organizations focus on bringing in people who they believe will not only do great work (the “what”), but who will do it in a positive manner that aligns with the rest of the organization’s culture (the “how”). However, the dark side of “culture fit” as a recruitment focus has been discussed more in recent years, and “culture add” has become a popular replacement for many teams. This article will explain why the concept of culture add is an improvement on culture fit and provide insight on how to hire based on this guideline.

There is a lot of conversation questioning the continued relevance of hiring for culture fit. The new buzzword popping up is culture add. Read this article to understand the difference between these two terms and ultimately decide if culture fit has a place in the future.

“TED: Spread ideas” and “PayPal: To build the web’s most convenient, secure, cost-effective payment solution,” are two of many well-known statements associated with an organization. These two examples describe what these companies do and are examples of strong mission statements.

Find out what your company can do to make the world a better place and why it makes good business sense to do so.